Entry 3_Trần Minh Trang (09065237)

ENTRY 3

Identifying Bias

Item 1:

  

* Type of bias:  Stereotype

- Analysis:

The slogan 'Success is very demanding' is associated with 'Success is good fun'. This might leads to the thought that the fun is associated with the beautiful girls shown in the ad. Therefore, the female characters are presented as sex symbols. Generally stating, the majority of alcohol drinkers are men. By including attractive women in such advertisements, the hidden message is that if men drink a certain type of hard drinks they will be able to attract a certain type of female.

Item 2:

(Source: http://www.cartoonstock.com/directory/d/discrimination.asp)

* Type of bias: Discrimination

- Analyse:

There are two men sitting around a table. The white looks polite and sits in the clean and modern half while the black is untidy and sit in dilapidated one. The black guy looks so shy and miserable, vice versa the fat while man is full of majesty.

Color discrimination can occur between persons of different races or ethnicities, or between persons of the same race or ethnicity. Here, we see clearly the existance of discrimination. Coloured people are behaved in unfavarable way in comparision with the others.

.Item 3:

“Cô bé thông minh hơn Einstein: một nữ sinh người Anh đến từ tỉnh lẻ Claeverley đã vượt người được coi là “thiên tài của thiên niên kỷ” Albert Einstein về chỉ số thông minh (IQ) ở tuổi 11 củamình. Đó là Victoria Covie, ngườ iđạt 162 điểm trắc nghiệm IQ trong khi Einstein chỉ được 160 điểm, nghĩa là thua cô 2 điểm”

(Source: http://m.go.vn/edu/pages/e-tap-chi/MagazinePage.aspx?m=15&mc=174&n=4918)

* Type of bias: Stereotype, Prejudice.

- Analysis:

Victoria Covie gets grade 162 in an IQ exam while the score of Einstein is160; therefore, people consider her as an intelligent person and more intelligent than Einstein.

In fact, intelligence is a very complicated concept and it cannot be measured by some lists of questions. Furthermore, the real metal power can change; it depends on the confidence, spiritual state, health and language. For many people, the image of someone with a high IQ mark is an intelligent person (stereotype). Then, when someone gets a high IQ mark, people judge: “Oh, he/she is really intelligent” and vice versa (Prejudice). In addition, people also judge that someone with a higher IQ mark is more intelligent than others with a lower IQ mark (Prejudice). It is ridiculous when we evaluate other intelligent levels basing on IQ test only.