ENTRY 2_NGUYEN CAM HA_11041400_25031992

ITEM 1

http://www.youtube.com/watch?v=i-ro1UL76VI

Components			Contents
1.	Source		Singum Doublemin
2.	Target Audience		The young.
3.	Medium (Media)		Broadcast and interactive advertising on TV
4.	Context		Modern time in Vietnam
5.	Objectives		To introduce a product
6.	Messages	General Selling Proposition	If you use Singum Doublemin, you will be more self_confident
		Product Attributes	Cool, fresh, sweet
		Customer Benefits	Easy to eat, convenient.  Feeling cool, cherry
		Personal Values	Pleasure, happy , more self_confident  with sweet_smelling breath
7.	Messages Execution	Description	One small boy met NGO THANH VAN who is a famous model in a elevator. He decide to eat a singum doublemin bar, so he fell more self_confident in front of her.
		Execution Style(s)/ Rhetorical Device(s)	Music: the song ‘don ngay dep tuoi’, very evenful Actor NGO THANH VAN: very famous and beautiful High technique: peppermint leaves fly
8.	Evaluation		Funny

ITEM 2

 http://www.youtube.com/watch?v=qIwIaJ5V9ks

Components			Contents
1.	Source		Occult downy_
2.	Target Audience		Every one _ women
3.	Medium (Media)		Broadcast and interactive advertising on TV
4.	Context		Modern time in Vietnam
5.	Objectives		To introduce a product
6.	Messages	General Selling Proposition	If you use occult downy , you will be more charming and attractive.
		Product Attributes	Sweet_smelling
		Customer Benefits	Smell of clothes is perfumed
		Personal Values	More charming and attractive
7.	Messages Execution	Description	One woman takes part in gala evening. She is attractive a handsome boy because she use occult downy
		Execution Style(s)/ Rhetorical Device(s)	High technique: perform smell of occult downy Execution style: silk_stocking
8.	Evaluation		attractive

http://www.youtube.com/watch?v=XZYvvR4ewj4

Components			Contents
1.	Source		vinamilk
2.	Target Audience		Children
3.	Medium (Media)		Broadcast and interactive advertising on TV
4.	Context		Modern time in Vietnam
5.	Objectives		To introduce a product
6.	Messages	General Selling Proposition	If you drink vinamilk ,you will have good eyes  and be taller.
		Product Attributes	Sweet, nutritionalà Vitamin A,D3,Mineral,Ca
		Customer Benefits	Consume milk.
		Personal Values	Good eyes, tall figure, health, happiness, communal acceptance and respect.
7.	Messages Execution	Description	There are one milch cow driving to sell glasses and shoes.3 other milch cows are dancing in the pasture and refuse to buy because they have vinamilk for good eyes and tall figure.
		Execution Style(s)/ Rhetorical Device(s)	Music: funny Milch cow: cute ,healthy, High technique: they can dance, drink milk, sing Rhetorical Device:metaphor Milch cows _children
8.	Evaluation		Funny, creative