ENTRY 2_Nguyễn THị Mận_11040648_3041993

ENTRY 2

ITEM 1: Pepsi advertisement (Beyonce, Jennifer Lopez and Beckham in Tokyo - Pepsi commercial)

https://www.youtube.com/watch?v=d8Hgs2h-mX4

Components			Contents
1.	Source		Pepsi company
2.	Target Audience		Tokyo young people
3.	Medium (Media)		Broadcast on TV
4.	Context		2005
5.	Objectives		To persuade youngsters use Pepsi
6.	Messages	General Selling proposition	If you drink Pepsi, you will strong, modern and stylish as Beyonce, Jennifer Lopez and Beckham
		Product Attributes	Strong and tasty taste.
		Customer Benefits	To slake and refreshment
		Personal Values	strong, modern and stylish
7.	Message Execution	Description	While Beyonce, Jennifer Lopez are playing  “kendo” (a type of Japanese sword fighting),  they receive a message that “Go to pepsi bar, where the next mission awaits you”. Then they drive motor, go to the bar, fight  with obstacle guys. Finally, they take Pepsi cans. After that, they see a handsome  man , Beckham but they go back.
		Execution Styles(s)/ Rhetorical Device(s)	Overstatement
8.	Evaluation		Great success: bring great profit to the company

ITEM 2: “Clearex” advertisement

Components			Contents
1.	Source		Clearex  company
2.	Target Audience		young men with acne
3.	Medium (Media)		Printed ad
4.	Context		unclear
5.	Objectives		To persuade young men use Clearex to treat acne
6.	Messages	General Selling proposition	If you use Clearex, you will clear up your acne
		Product Attributes	White cream
		Customer Benefits	No longer have acne
		Personal Values	Strong, be able to overcome all obstacles
7.	Message Execution	Description
		Execution Styles(s)/ Rhetorical Device(s)	Mood/ Image
8.	Evaluation		creative