Thứ Năm, 28 tháng 11, 2013

ENTRY 4 - Nguyễn Thị Mận - 11040648 - 3041993

Entry 4
Argument Structures and Fallacies
1.     Item 1:
 “Be my friend or be my enemy.
-         False Dilemma
-         Analysis: This statement makes no consideration that someone may be a friend or an enemy. They have set up this false dilemma to attempt to draw their argument in simple black-and-white terms, and pointing out that they are using the false-dilemma logical fallacy is the best way to counter them as it points out the weakness of their argument rather than trying to play on their terms

2.      Item 2:
Trà tốt hơn thuốc ngủ! Sau khi sử dụng nhiều loại thuốc ngủ kê đơn mà không thấy hài lòng vì các tác dụng phụ để lại, tôi rất lấy làm bất ngờ với kết quả của trà Sleep & Relax Tea của Bell. 30 phút trước khi đi ngủ, trà khiến tôi cảm thấy khoan khoái dễ chịu và chìm vào giấc ngủ một cách dễ dàng. Một sản phẩm từ thiên nhiên hóa ra lại tốt hơn nhiều so với những loại thuốc tôi đã từng uống. Cám ơn rất nhiều.
-         Hasty generalization
-         Analysis: evidence can’t generalize about the effectiveness of

green tea—not to mention that patients‘ self-reports don‘t always make the most reliable data!

Thứ Tư, 27 tháng 11, 2013

ENTRY 2_NGUYEN CAM HA_11041400_25031992
ITEM 1

Components
Contents
1.
Source
Singum Doublemin
2.
Target Audience
The young.
3.
Medium (Media)
Broadcast and interactive advertising on TV
4.
Context
Modern time in Vietnam
5.
Objectives
To introduce a product
6.
Messages
General Selling Proposition
If you use Singum Doublemin, you will be more self_confident
Product Attributes
Cool, fresh, sweet
Customer Benefits
Easy to eat, convenient.
 Feeling cool, cherry
Personal Values
Pleasure, happy , more self_confident  with sweet_smelling breath
7.

Messages Execution
Description


 One small boy met NGO THANH VAN who is a famous model in a elevator. He decide to eat a singum doublemin bar, so he fell more self_confident in front of her.
Execution Style(s)/ Rhetorical Device(s)




Music: the song ‘don ngay dep tuoi’, very evenful
Actor NGO THANH VAN: very famous and beautiful
High technique: peppermint leaves fly
8.
Evaluation
Funny
ITEM 2
Components
Contents
1.
Source
 Occult downy_
2.
Target Audience
Every one _ women
3.
Medium (Media)
Broadcast and interactive advertising on TV
4.
Context
Modern time in Vietnam
5.
Objectives
To introduce a product
6.
Messages
General Selling Proposition
If you use occult downy , you will be more charming and attractive.
Product Attributes
Sweet_smelling
Customer Benefits
Smell of clothes is perfumed
Personal Values
More charming and attractive
7.

Messages Execution
Description


 One woman takes part in gala evening. She is attractive a handsome boy because she use occult downy
Execution Style(s)/ Rhetorical Device(s)




High technique: perform smell of occult downy
Execution style: silk_stocking
8.
Evaluation
attractive




Components
Contents
1.
Source
 vinamilk
2.
Target Audience
Children
3.
Medium (Media)
Broadcast and interactive advertising on TV
4.
Context
Modern time in Vietnam
5.
Objectives
To introduce a product
6.
Messages
General Selling Proposition
If you drink vinamilk ,you will have good eyes  and be taller.
Product Attributes
Sweet, nutritionalà Vitamin A,D3,Mineral,Ca
Customer Benefits
Consume milk.
Personal Values
Good eyes, tall figure, health, happiness, communal acceptance and respect.
7.

Messages Execution
Description


 There are one milch cow driving to sell glasses and shoes.3 other milch cows are dancing in the pasture and refuse to buy because they have vinamilk for good eyes and tall figure.
Execution Style(s)/ Rhetorical Device(s)




Music: funny
Milch cow: cute ,healthy,
High technique: they can dance, drink milk, sing
Rhetorical Device:metaphor
Milch cows _children
8.
Evaluation
Funny, creative
ENTRY 4_NGUYEN CAM HA_11041400_25031992
Argument structure and fallacies
ITEM 1
Colin Closet asserts that if we allow same-sex couples to marry, then the next thing we know we'll be allowing people to marry their parents, their cars and even monkeys and thus same sex marriages cannot be allowed
Structure fallacy
If we allow same-sex couples to marry
Insufficient to conclude that we‘ll be allowing people to marry their parents, their cars and even monkey
Because no evidence is presented to show that the hypothesis will happen. We allow same-sex couples to marry, it does not mean that we‘ll allowing people to marry their parents, their cars and even monkeys . So the conclusion is not persuadable and correct.
Fallacy of presumption: Slippery slope
ITEM 2
Smith, who is from England, decides to attend graduates school at Ohio State University. He has never been to the US before. The day after he arrives, he is walking back from an orientation session and sees two white squirrels chasing each other around a tree. In his next letter home, he tells his family that American squirrels are white.
Structure fallacy
Smith only sees two white squirrels in US , he draws a conclusion based on the characteristic of two white squirrels that all squirrels in US are white. On the other word, he uses the characteristic of small quantity to generalize the characteristic of all squirrels American
Content fallacy: Hasty generalization


ITEM 3

Structure fallacy
it is presumed that there are only two choices while in fact more options are available. You can choose both of them or can choose other choices. You can live in US and do not love this country or you can live in other country and love US very much.

False Dilemma