Item 1: Advertise bread
Item 2: Poster
Components
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Contents
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1
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Source
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Lieken Urkorn
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2
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Target Audience
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All viewers
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3
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Medium (Media)
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Broadcast advertising (on TV)
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4
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Context
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Nowadays
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5
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Objectives
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To introduce bread Lieken Urkorn’s product
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6
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Messages
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General Selling Proposition
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If people eat Lieken Unkorn's
bread, you can taste fragrant bread.
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7
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Product Attributes
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Help connecting Lieken Urkorn’s
product with each other without cable.
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8
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Customers Benefits
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Easy to eat, convenient, server
all day.
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9
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Personal Values
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Enjoy traditional taste
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10
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Messages Execution
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Description
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The painting wasn’t drawn in the
sand that is on the smooth white flour. The
content shown on the
growth of wheat seedlings
formed, until the
wheat harvested on tunable melody. Then, the image chef molded flour, baking
process the oven to form the delicious
breads for customer.
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11
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Execution Styles / Rhetorical
Device(s)
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Imagine
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12
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Evaluation
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Personally: so beautiful and
impressive
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Item 2: Poster
Components
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Contents
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1.
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Source
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FurFree
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2.
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Target Audience
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adults (primarily young adults)
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3.
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Medium (Media)
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Printed ad (poster)
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4.
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Context
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Nowadays in over the world
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5.
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Objectives
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To warn human not to kill animal
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6.
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Messages
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General Selling proposition
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If you kill animal to make clothes
, they will be get risk extinction
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Product Attributes
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an easy to understand.
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Customer Benefits
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Warning
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Personal Values
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Warning
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7.
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Message Execution
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Description
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A fox was hung with blood and “Fashion
victims”. Under it has a sentence: “Fashion shouldn’t kill”
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Execution Styles(s)/ Rhetorical
Device(s)
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Imagine, effective.
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8.
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Evaluation
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Creative, impressive, thinkable :
effective in both reminding and warning about message of poster
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Item 3: Advertise Alpenlibe
Components
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Contents
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Source
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Alpenlibe
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Target Audience
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All viewers
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Medium (Media)
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Broadcast
advertising (on TV)
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Context
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Nowaday
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Objectives
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to introduce Alpenlibe
sweet candy
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Messages
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General Selling proposition
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If you eat Alpenlibe’s cady, you
will feel the love from telative.
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Product Attributes
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sweet flavor
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Customer Benefits
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To educate and biuld character of
children, to respect and gratitude, filial to grandparents, parents, and love of family,
…
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Personal Values
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Pleasure, Happiness
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Message Execution
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Description
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A family with three generations:
grandparent, parent and children live happiness at the same house. Most prominent here is
a lovely girl, bring Alpenliebe candy baskets
for grandparents and parents. We
can see the joy of a happy grandparents
and parents receiving
child of filial
piety. A surprising situations and humor,
appear one cute
puppy to see that a baby girl were grandparents,
parents respond loved how after
giving candy baskets, candy baskets should
have taken Alpenliebe it gives one half dedicated to other
dog. And the dog has successfully received
the emotional response
with 1 kiss. Ingenuity
mixed picture make
advertising more vivid and more
attractive to the animals around us and
show affection by Alpenlibe.
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Execution Styles(s)/ Rhetorical
Device(s)
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Slice of life,
Humorous,
Image/ Mood
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Evaluation
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Creative, funny, impressive,
effective in both reminding that it is importance to choose a good food for
pets and expressing good points of promoted product
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