Phung Hoai Linh- 11041266- 02/04/1993

Item 1 :

Source: http://adsoftheworld.com/

Components			Contents
1.	Source		Lambert Pharmacal
2.	Target Audience		Young adults
3.	Medium (Media)		Printed advertisement
4.	Context		USA in 2007
5.	Objectives		Develop the desire to buy the product of consumers
6.	Messages	General Selling Proposition	If you use Listerine, it help your love could be blind
		Product  Attributes	Bad taste, strong medicine
		Customer Benefits	Against the bad breath
		Personal Values	Pleasure, self-confident, happy
7.	Messages Execution	Description	A couple in the bathroom in the morning, they look very happy after using Listerine
		Execution Style(s)/ Rhetorical Device(s)	Execution: Image Rhetorical device: Overstatement
8.	Evaluation		Personally:  interesting and creative advertisement

Item 2:

Link http://www.youtube.com/watch?v=EJs8-9ol3Hs

Components			Contents
1.	Source		BMW
2.	Target Audience		Young businessman
3.	Medium (Media)		Broadcast and interactive advertising
4.	Context		In 2011
5.	Objectives		Introduce the information  of the product to attract consumers
6.	Messages	General Selling Proposition	There is nothing which can seduce you excepted BMW If you use this car you achieve fast speed with a high security
		Product Attributes	Good appearance, high security, fast depart
		Customer Benefits	you can enjoy the drive and conquer all challenges
		Personal Values	Pleasure, Style, elegant
7.	Messages Execution	Description	Groom overcame innumerable difficulties and temptations on the way to the wedding ceremony at the church, where the bride and family are waiting
		Execution Style(s)/ Rhetorical Device(s)	Execution: Musical Personal acting. Rhetorical devices: Overstatement Irony
8.	Evaluation		Very interesting and funny advertisement

              

Item 3

Source: http://adsoftheworld.com/

Components			Contents
1.	Source		Coca-Cola
2.	Target Audience		Youngsters
3.	Medium (Media)		Printed advertisement
4.	Context		USA in1992
5.	Objectives		Develop the desire to buy the product of consumers
6.	Messages	General Selling Proposition	In the hot summer day, you can refresh yourself with Coca-Cola
		Product Attributes	Sweet, cold
		Customer Benefits	Have refreshing moment, cheerful soda fountain
		Personal Values	Enjoy the life
7.	Messages Execution	Description	A pretty girl is smiling with a glass of Coca- Cola in a restaurant
		Execution Style(s)/ Rhetorical Device(s)	Execution: Image
8.	Evaluation		Personally:  interesting advertisement