Entry 2

Item 1

Formula toothpaste advertisement

source: http://latinrapper.com/blogs/?tag=formula-toothpaste-billboard

Components			Contents
1.	Source		Formula
2.	Target Audience		Everyone
3.	Medium (Media)		Printed advertising
4.	Context		In
5.	Objectives		Introduce the Formula toothpaste
6.	Messages	General Selling Proposition	If you use Formula , it will help your teeth strong.
		Product Attributes	Strong, sensible
		Customer Benefits	Eating everything
		Personal Values	Confidence
7.	Messages Execution	Description	A man tears the corner of the board with his teeth, showing the following tagline
		Execution Style(s)/ Rhetorical Device(s)	Mood/Image Overstatement
8.	Evaluation		Successful advertisement: Bring great profits to the company and high effects to the users.

Item 2

T-mobile Advertisement

source: http://www.youtube.com/watch?v=VQ3d3KigPQM

Components			Contents
1.	Source		T- mobile
2.	Target Audience		Everyone
3.	Medium (Media)		Internet
4.	Context		In 2009
5.	Objectives		Introduce a new product
6.	Messages	General Selling Proposition	Life`s for sharing so T-mobile will help everyone to go together
		Product Attributes	Energetic, entertaining and connecting
		Customer Benefits	Energetic mobile
		Personal Values	Fun and connecting with people
7.	Messages Execution	Description	In the station, everyone move very quick. Suddenly, one mobile rings and after that, some people start dancing and most of people also dance following the ring. When the ring is over, everyone continue to do their jobs.
		Execution Style(s)/ Rhetorical Device(s)	Mood/Image Overstatement humorous
8.	Evaluation		Successful advertisement: this video is attactive people and brings great profit to the company

Item 3

John West Salmon Advertisement

Source: http://www.youtube.com/watch?v=CVS1UfCfxlU

Components			Contents
1.	Source		John West
2.	Target Audience		Everyone
3.	Medium (Media)		Internet
4.	Context		In 2006
5.	Objectives		Introduce a new product
6.	Messages	General Selling Proposition	Salmon is very delicious so you can fight with the bear to gain it.
		Product Attributes	Big, heavy, delicious and fresh
		Customer Benefits	Delicious and fresh fish
		Personal Values	Pleasure and satisfaction
7.	Messages Execution	Description	Fisherman fights the bear for  a fresh salmon
		Execution Style(s)/ Rhetorical Device(s)	Mood/Image Overstatement Humorous
8.	Evaluation		Successful advertisement: this video attracts people and brings great profit to the company