Item 1: “ Weight Gain” advertisement : http://www.youtube.com/watch?v=6m1quJPmlTw
|
Components
|
Contents
|
||
|
1.
|
Source
|
Nutribio France
|
|
|
2.
|
Target Audience
|
Thin people
|
|
|
3.
|
Medium ( Media)
|
Printed or video (newspaper,
maganize or TV...ad)
|
|
|
4.
|
Context
|
Unclear
|
|
|
5.
|
Ojectives
|
To introduce a new product ( creativity) and help to gain weight fast
for users
|
|
|
6.
|
Messages
|
General Selling Proposition
|
If you use weight gain to help enhance absorption calories, nutrients
for your body and help body weight gain.
|
|
Product Attributes
|
Animations that is the image of Superman, sound, Product image ads
appears at the end.
|
||
|
Customer Benefits
|
Convenience and do not need to use many different products to gain
weight
|
||
|
Personal Values
|
Health acceptance respect
|
||
|
7.
|
Message Execution
|
Description
|
The Men who run very fast in the door somehow change Superman's
costume and ran outside, stomping on the ground to show his strength, then
make the product and the product name. finally run to the door and decide to use
products
|
|
Execution Style(s)
Rhetorical Device (s)
|
Moods/ image: The images very vidid, and humor
|
||
|
8.
|
Evaluation
|
Great success : Bring great
profit to the company, Funny, creative
|
|
Item 2: “ Mayberline” advertisement
|
Components
|
Contents
|
||
|
1.
|
Source
|
Maberline NewYork
|
|
|
2.
|
Target Audience
|
Women
|
|
|
3.
|
Medium ( Media)
|
Printed ad (newspaper, maganize or TV...ad)
|
|
|
4.
|
Context
|
Unclear
|
|
|
5.
|
Ojectives
|
To introduce a new product of Mayberline New York firm ( creativity)
|
|
|
6.
|
Messages
|
General Selling Proposition
|
If you use lip Mayberline enhance and maintain moisture for the lips,
which gives you smooth lips and help you become more attractive.
|
|
Product Attributes
|
Famous person picture, give many colorful products
|
||
|
Customer Benefits
|
Small, convinent and can be used everver
|
||
|
Personal Values
|
Aesthetic, acceptance respect
|
||
|
7.
|
Message Execution
|
Description
|
Use pictures of Zhang Ziyi with an attractive and seductive lips.
Next is a lot of lip shine with
different colors
|
|
Execution Style(s)
Rhetorical Device (s)
|
Moods/ image: The images very vidid, fresh and seductive
|
||
|
8.
|
Evaluation
|
Great success : Bring great
profit to the company, interesting
|
|
Item3: “Tiger Beer” advertisement
|
Components
|
Contents
|
||
|
1.
|
Source
|
APB
|
|
|
2.
|
Target Audience
|
Every body, special Man and Youngster
|
|
|
3.
|
Medium ( Media)
|
Printed ad (newspaper, maganize or TV...ad)
|
|
|
4.
|
Context
|
When the Tiger beer thrives in Asian Countries
|
|
|
5.
|
Ojectives
|
To introduce a new product ( creativity)
|
|
|
6.
|
Messages
|
General Selling Proposition
|
If you use Tiger beer you will to satisfy the thirst, lauch yourself
with natures anh colorfull, comfirmed bravery, desire to theselves one up and
passion forr winning.
|
|
Product Attributes
|
Hightlights, Vidid and more images
|
||
|
Customer Benefits
|
Drinks at anytime and enywhere
|
||
|
Personal Values
|
Social, acceptance respect
|
||
|
7.
|
Message Execution
|
Description
|
Striking image is a beer bottle has been labeled Tiger beer and the
characteristics of its image, behind a lot of pictures are births, feathers,
butterflies, frogs, clouds and colorfull, bellow has two people dancing
|
|
Execution Style(s)
Rhetorical Device (s)
|
Moods/ image: The images very vidid, fresh and have harmony
|
||
|
8.
|
Evaluation
|
Great success : Bring great
profit to the company, Interesting, Funny
|
|
In item3, I think u should reading again and edit : Product Attributes
Trả lờiXóaHightlights, Vidid and more images
- good choice of three items!
Trả lờiXóa- careful analysis
I love your first item most, it was extremely funny.
You did an excellent job. I think i can learn alot from your entry.