Item:CLIP
Clip: https://www.youtube.com/watch?v=Um9KsrH377A
Components
|
Contents
|
||
1.
|
Source
|
Pantene
|
|
2.
|
Target
Audience
|
Youngsters
|
|
3.
|
Medium
(Media)
|
Broadcast,
interactive
|
|
4.
|
Context
|
Thailand
|
|
5.
|
Objectives
|
Introduce
a now product
|
|
6.
|
Messages
|
General
Selling
Proposition
|
If
you use Pantene you can have beautiful hair, smooth hair, shiny hair
|
Product
Attributes
|
Great perfume, useful, haircare brand
|
||
Customer
Benefits
|
Convenience
when you use
|
||
Personal
Values
|
You
can shine no matter who you are
|
||
7.
|
Messages
Execution
|
Description
|
The
story of a deaf and mute girl who learns to play the violin against all odds.
|
Execution
Style(s)/
Rhetorical
Device(s)
|
Beautiful
shot in beautiful music
|
||
8.
|
Evaluation
|
personally
good impression
|
|
Item 2: Picture
Components
|
Contents
|
||
1.
|
Source
|
Cocacola
|
|
2.
|
Target
Audience
|
Youngsters
|
|
3.
|
Medium
(Media)
|
Printed
ad
|
|
4.
|
Context
|
In
USA(2000s)
|
|
5.
|
Objectives
|
Introduce
a new product
|
|
6.
|
Messages
|
General
Selling
Proposition
|
If
you drink cocacola you will feel relax, comfortable, fresh.
|
Product
Attributes
|
Sweet,
cold
|
||
Customer
Benefits
|
Removal
of stress
|
||
Personal
Values
|
Enjoy
the life
|
||
7.
|
Messages
Execution
|
Description
|
Attractive
model stand by bike, he enjoying cocacola
|
Execution
Style(s)/
Rhetorical
Device(s)
|
Life
style, image
|
||
8.
|
Evaluation
|
Personally
impression
|
|
Item 3: Clip
https://www.youtube.com/watch?v=wIh0i9D1kvo
|
Components
|
Contents
|
||
|
1.
|
Source
|
VINA ACECOOK
|
|
|
2.
|
Target Audience
|
Vietnamese people
|
|
|
3.
|
Medium (Media)
|
Broadcast, interactive
|
|
|
4.
|
Context
|
In Vientam
|
|
|
5.
|
Objectives
|
Introduce a new product
|
|
|
6.
|
Messages
|
General Selling
Proposition
|
If you eat this kind of noodles
you will feel interested, comfortable,and fresh.
|
|
Product
Attributes
|
Tough, yummy, fragrant
|
||
|
Customer
Benefits
|
Convenience when you use
|
||
|
Personal Values
|
Enjoy the life with their family
|
||
|
7.
|
Messages
Execution
|
Description
|
There are many people from Northern,
Central and Southern of Vietnam eats noodle, sings and dances together. They
are so funny and happy when they eats, sings and dances.
|
|
Execution Style(s)/
Rhetorical
Device(s)
|
Do many funny action in funny music
|
||
|
8.
|
Evaluation
|
M ake
Vietnamese people closer together.
|
|
Nhận xét này đã bị tác giả xóa.
Trả lờiXóaIn your term 2, product attributes: help you refreshment. I think so
Trả lờiXóain the item 2, I think that its Target Audience is everybody
Trả lờiXóa-In item 1, I think its objective is: Introduce a new product and persuade people to use Pantene. In "General Selling Proposition", you should add: You will be looked at.
Trả lờiXóa- In item 2, In "Evaluation", you should add: interesting, convincing
There are some mistakes in your entry. Firstly, I think you should use "item", not "term". Secondly, there are some spelling mistakes such as "Introduce a now product" in item 2 (you mean "new", right?); "If you drink cocacola you wil feel ralax, comfortable, fresh" ( "will" not "wil" and "relax" not "ralax"). Thanks!
Trả lờiXóahic, thank u @@
Xóathank all of u, ur cmt is realy useful 4 me
Trả lờiXóaI think In Item 1, customer benefit is smooth and shiny hair
Trả lờiXóa