Entry 2- Nguyen Thi Tinh (10032108)

Item 1:

Components			Contents
1.	Source		Play-doh
2.	Target Audience		The parents of small children, children
3.	Medium (Media)		Broadcast on TV
4.	Context		USA in 1955
5.	Objectives		To introduce a product
6.	Messages	General Selling Proposition	If you use Play-doh clay, you will be safe no matter what you make.
		Product Attributes	Help children to play safe.
		Customer Benefits	Safe, convenient, good quality
		Personal Values	Health, pleasure, social acceptance
7.	Messages Execution	Description	The knife show in the middle of the poster and The slogan “ Safe no matter  what you make” and the brand Play- Doh are in the corner.
		Execution Style(s)/ Rhetorical Device(s)	Humorous Overstatement Surprise
8.	Evaluation		Hilarious and interesting

Item2: Clip Hatari fan ad:  http://www.youtube.com/watch?v=iXYB3zJiDFI

Components			Contents
1.	Source		Hatari  fan company
2.	Target Audience		Everyone want to use fan to change the temperature.
3.	Medium (Media)		Broadcast on TV
4.	Context		Nowadays in Thailand
5.	Objectives		To introduce a product
6.	Messages	General Selling Proposition	If you use Hatari fan, you will be pleased with the speed of this fan
		Product Attributes	Help you to be excited and surprised in hot temperature
		Customer Benefits	Feeling cool, cheery
		Personal Values	Pleasure
7.	Messages Execution	Description	In the summer, The King felt so hot and he want the girl fan to run faster, but it has not satisfied The counselor introduced him a Hatari fan. With the power of the fan, the King was flying from the castle.
		Execution Style(s)/ Rhetorical Device(s)	Humorous Overstatement
8.	Evaluation		Funny and convincing, creative.

Item3 : Clip Windows 8 ad:  http://www.youtube.com/watch?v=JNFPvlV30iM

Components			Contents
1.	Source		Microsoft
2.	Target Audience		Computer users
3.	Medium (Media)		Broadcast on TV
4.	Context		USA, in2012
5.	Objectives		To introduce a new operating system
6.	Messages	General Selling Proposition	If you use Windows 8, you can receive more convenience.
		Product Attributes	Sophisticated, complex, upgrade => revolution
		Customer Benefits	Save time, effort
		Personal Values	Pleasure, social acceptance and respect
7.	Messages Execution	Description	Three men show their talent in the fruit cutting competition. The great  level of their show is increasing from the first person to the last one. The last person has the best watermelon.
		Execution Style(s)/ Rhetorical Device(s)	Humorous Overstatement Surprising
8.	Evaluation		Hilarious and interesting