Entry 2: Nguyễn Thanh Tùng (11041300)

Item 1: Orion Chocopie.

Components			Contents
1	Source		Orion Chocopie
2	Target Audience		Every viewer
3	Medium (Media)		Broadcast and interactive advertising
4	Context		Modern time in Vietnam
5	Objectives		To develop the desire to buy the product of consumers
6	Message	General selling Proposition	If you use Orion Chocopie, it helps you bring your family together
		Product Attributes	Good taste, warm feeling
		Customer Benefits	Delicious cake,  get the feeling of love from family members
		Personal Values	Pleasure, happy, comfortable life
7	Message Execution	Description	The little girl expects Chocopie from her mother. After receiving the gift from the mother, she brings it to her dead grandfather. Although he is dead, Chocopie brings him back to her, it seems like he is still alive to her
		Execution Style(s)/ Rhetorical Device(s)	Execution: Musical. Demonstration. Personal acting Rhetorical devices: Climax: dead – alive Chiasmus: Orion is Chocopie, Chocopie is Orion
8	Evaluation		Personally emotional impression

source: http://www.youtube.com/watch?v=C8DIEXibAuo

Item 2: IdealAlambrec (steel wire).

Components			Contents
Source		IdealAlambrec
Target Audience		All viewers (mostly farmers)
Medium (Media)		Printed ads
Context		In a mountainous area
Objectives		Develop the desire to buy the product of consumers
Message	General selling Proposition	If you use the product (steel wire), your cattle will be absolutely protected. No human and animals can touch to  your cattle only UFO can steal them
	Product Attributes	Extremely solid, unbreakable
	Customer Benefits	Feel ease, safe and comfortable
	Personal Values	Stable breeding with high yield, pleasure.
Message Execution	Description	There is a farm in a mountainous area with cattle (dairy) and UFO trying to steal cattle and a solid steel wire fence.
	Execution Style(s)/ Rhetorical Device(s)	Execution: Image Rhetorical device: Metaphor: UFO – solid and impenetrable fence keeps dangerous surroundings out of cattle- Only UFO can steal cattle
Evaluation		Personally: Creative and funny advertisement

Source: http://www.webdesignbooth.com/80-smart-and-creative-advertisements-that-you-should-bookmark-and-stumble/.

Item 3: Samsung Digital Camera.

Components			Contents
Source		Samsung Smart Camera Nx series
Target Audience		All viewers
Medium (Media)		Internet Advertising
Context		The film shot in Budapest (Hungary)
Objectives		Introduce the information (features) of the product to attract consumers
Message	General selling Proposition	If you use the Samsung smart camera (Nx series), you share moments of life in details
	Product Attributes	20.3 megapixel camera, instant sharing, high speed capture, panorama, smart auto 2.0, full HD recording, super amoled swivel display, 1/8000s shutter speed.
	Customer Benefits	High quality pictures, capture every moment quickly, instantly share pictures with other people, enjoy movies recorded in high quality
	Personal Values	Always keep beautiful and sad moments of life and share them with friends
Message Execution	Description	A man and a Girl meet on a train heading to Budapest. They go their own way when they arrive in the city, the man and the girl use their smart camera to capture every moments they encounter. They finally meet each other The slogan: Shoot well, Share now.
	Execution Style(s)/ Rhetorical Device(s)	Execution: Musical Personal acting. Rhetorical device. Overstatement.
Evaluation		Personally: Creative and interesting advertisement

Source: http://www.youtube.com/watch?v=aA0kbWjug4E