Item 1: poster
Nokia
advertisement
Component
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Contents
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1
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Source
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Nokia
|
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2
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Target
Audience
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All
people
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3
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Medium
(Media)
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Print
advertisement (poster, newspaper and magazine ad)
|
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4
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Context
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Nokia
promote their mobile phones in 1992. Speaking Nokia was synonymous of mobile
devices in some countries and specially in India for some years around the
last 1990s and in the starting years of 21st century as they were
covering a huge part of mobile device industry in those years.
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5
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Objectives
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Competing
and introducing Nokia’s product to the world.
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6
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Message
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General
selling proposition
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Connecting
people
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Product
attributes
|
wide
and strong connection ability
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Customer
benefits
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Easily
communicating with others
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Personal
values
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Understanding,
sharing, pleasure, happiness
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7
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Message
execusion
|
Description
|
The
word “NOKIA” with very large size
appears in the top, the slogant “Connecting people” right in the behind.
Finally, the image of two hands, one of an adult and one of a kid, tends to
catch each other.
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Execusion
style(s)
Rhetorical
device(s)
|
Using
the image of connecting two hand to give message.
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8
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Evaluation
|
Successful
advertisement: Nokia connected people as its message.
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Item 2: video
Component
|
Contents
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||
1
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Source
|
Procter & Gamble
|
|
2
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Target
Audience
|
Females
|
|
3
|
Medium
(Media)
|
Broadcast
on TV, in the Internet
|
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4
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Context
|
In
2007, Head & Shoulders has gradually asserted its position on the market,
and have a race with the other products have similar effects
|
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5
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Objectives
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Bringing
attractive, healthy and silky hair
|
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6
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Message
|
General
selling proposition
|
If
you use Head & Shoulders, you will be looked at
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Product
attributes
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make
hair healthy, silky
|
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Customer
benefits
|
Hair
moisture balance, have shimmering hair
|
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Personal
values
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Social
attractive
|
||
7
|
Message
excusion
|
Description
|
advertisement
is about a wedding scene. Bride were sitting in a car on the way to the Hall.
Her beautiful long hair had attracted all the males gaze on the road. all men
were present at the ceremony wedding opposed weddings, which made the priest was surprised and the bride
very proud
|
Excusion
style(s)
Rhetorical
device(s)
|
Mood
Humorous,
overstatement
|
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8
|
Evaluation
|
Interesting
and high effect
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In item 1, I think that its evaluation is convincing and impressive
Trả lờiXóaIn item 2, I think that its objective is " To persuade people to use Head & shouders"
Nhận xét này đã bị tác giả xóa.
Trả lờiXóaIn item 1, I think that its evaluation is convincing and impressive
Trả lờiXóaIn item 2, I think that its objective is " To persuade people to use Head & shouders"
In item 2, I think its evaluation is create
Trả lờiXóa- In item 1, I think that in "Product attributes", you should add: small, convenient, portable
Trả lờiXóaIn "Evaluation", you should add: good impression, convincing and interesting. In ” Customer benefits”, you should add: mobile using
- In item 2, I think its objective is " To introduce a new product and persuade people to use Head & shouders", its "General selling proposition" is: If you use Head & Shoulders, you will have an attractive, healthy and silky hair and you will be looked at.
In your entry, there are some spelling and grammar mistakes. For example, in item 1, I think you should use " Nokia promotes" instead of "Nokia promote"; in item 2, the last row, you should use "interesting and highly effective", not "interesting and high effect". Thanks!
Trả lờiXóaMoreover, it seems that your entry lacks item 3 ???
Trả lờiXóaI think in item 1, personal value is sharing and pleasure not understanding
Trả lờiXóaEvaluation, Successful advertisement is that the advertising is simple but very effective.