Entry 2: Bùi Thu Trang (09031364)

Item 1: 

Components			Contents
1	Source		Sony
2	Target Audience		All viewers
3	Medium (Media)		Broadcast advertising (on TV)
4	Context		Nowadays
5	Objectives		To introduce NFC technology in Sony’s product
6	Messages	General Selling Proposition	If people use Sony's NFC, Sony has the magic to move people.
7		Product Attributes	Help connecting Sony’s product with each other without cable.
8		Customers Benefits	Easy to use, convenient, moved people’s mind
9		Personal Values	Epresess yourself like a mordern person
10	Messages Execution	Description	Two old men are competitive with each other. In a cafe shop, they used smartphone and tablet to show funny pictures and videos to lose face of each other. The girl – maybe a daughter of one of two old men, used smartphone to show a picture of two men when they were a child.
11		Execution Styles / Rhetorical Device(s)	Humourous
12	Evaluation		Personally: very funny and impressive

Item 2:

Components			Contents
1	Source		Neonade Mobile phone
2	Target Audience		All viewers
3	Medium (Media)		Poster on the magazines, internet, …
4	Context		2012 when the company releases a new model of mobile phone
5	Objectives		Promote the new product
6	Messages	General Selling Proposition	“ Don’t think. Feel “
7		Product Attributes	Fashionable, style, modern, convenient
8		Customers Benefits	High technology, beautiful appearance and convenience
9		Personal Values	Impressive, beautiful, charm, modern
10	Messages Execution	Description	The poster has three main components. The first component is the word “Neonode” on the top left corner. The second one is the photo of a woman with her face and her right arm in the middle. She is wearing a black costume and has a lot of bracelets on her arm. The point is the cell phone inner the back of her hand. She is turning away and put her hand near the ear like she's answering a phone call. The last one is the Neonode phone on the bottom right corner. The poster has the dominant color is black (the cell phone's main color).
11		Execution Styles / Rhetorical Device(s)	Image, colors, model
12	Evaluation		Attractive, effective, successful